Changing the course of Photography.

buying photography

Gandhi said that if you want to change the world, start with yourself. It’s a statement that has always seemed very accurate to me and very valid for all fields, including photography.

It is no secret that the profession of the photographer is a complicated one and that it’s not in its best moment, in fact, save some masters and fortunate photographers, it has never been a profession with a great professional output. So, what can we do to prevent this tradition of telling stories and capturing life, from dying? How can we give, to this passion we share, the sufficient drive so that, if we want to be professional photographers, we do not have to look for a second job?

Well, I think at least part of the answer is hidden in Gandhi’s famous quote.

In a few days we will be hosting the second edition of “The Raw Day” in Barcelona. It is an ​​event in which we invite leading professionals of the sector, from photographers to magazine editors, to talk about the medium and share ideas and interesting stories. We also select and curate the works of several of our students and members of The Raw Society to create a pop-up gallery.

During the preparation of the event, while deciding on the prices of the prints that were going to be exhibited, one student commented that the price seemed a bit high while another felt comfortable charging what seemed a fair price for all the work behind that photograph, to which the first student replied that for her, work was what she had done from 8h to 17h and that if someone wanted to buy one of her photos for the price we had agreed upon, she would be so excited that he would give them two more copies for free.

That conversation got me thinking.

I do not believe that everyone who is an amateur photographer should become professional, but without a doubt we should all give the value to our work (and that of others) that it deserves, no matter how much we enjoy the process, photography involves an important economic and intellectual effort: equipment, courses, prints, time…

This line of (un-optimistic) thought towards the medium and towards ourselves is something that is quite common, both among amateurs and professionals, and in my opinion the first thing we need to do is to change this mindset, change ourselves.

When was the last time you bought a photography book? When was the last time you printed your photos or constructively criticised the work of another photographer? When was the last time you bought an original copy or chose to decorate your living room with a unique piece rather than a mass-produced print from Ikea?

I think that starting with all the small actions mentioned above you can start to change your perception of photography and also change the perception of others, something that is much needed, particularly in today’s day and age.

Want to start buying prints now? Check out these sites:

  • Raw Photo Tours Fine-Art Prints: Prints by yours truly and Christelle Enquist, the other half or Raw Photo Tours
  • Raw Streetphoto Gallery: Gallery based in Rotterdam with a strong focus on promoting emerging photographers.
  • Open Doors Gallery: Leading and empowering a growing group of first time art buyers with with highly collectable photographic prints by emerging photographers, rich in stories and aesthetic quality.

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